One of the main reasons why a top performing website would come crashing down is sudden removal of certain pages. Some webmasters make the mistake of removing a page even if it is getting 20,000 hits a day simply because “it is time to move on”. If there is traffic, capitalize on it. A high traffic page would definitely give a plus for the entire website in the eyes of search engines.
An even bigger mistake to removing a page is redesigning the entire website in one swoop. Unless it is underperforming or not getting any traffic, it is always a terrible idea to suddenly redesign everything. What will happen is that search engines will notice the huge change and thus place your ranking back to zero. It’s a complete restart if you overhaul a website.
Ideally, the only time you will perform a complete overhaul of your website is when it was blacklisted by Google, when the site is underperforming, or when you just bought a new URL with a different business plan in mind. Fact of the matter is, when it comes to sites; if it is not broken then don’t try to fix it. All the hard work and effort you’ve place in SEO will disappear when you do an overhaul. Without any special circumstance, it is not a smart idea to hire a third party company to come in and rebuild your site.
If you really want to improve your website visually, you can do it in a slow, part by part manner. Do not go on and change everything in one go. Work on one part of the site, after it’s done, go on to the next. This will be the best way to introduce a new design without losing much of the SEO work you have done in the past.
An even bigger mistake to removing a page is redesigning the entire website in one swoop. Unless it is underperforming or not getting any traffic, it is always a terrible idea to suddenly redesign everything. What will happen is that search engines will notice the huge change and thus place your ranking back to zero. It’s a complete restart if you overhaul a website.
Ideally, the only time you will perform a complete overhaul of your website is when it was blacklisted by Google, when the site is underperforming, or when you just bought a new URL with a different business plan in mind. Fact of the matter is, when it comes to sites; if it is not broken then don’t try to fix it. All the hard work and effort you’ve place in SEO will disappear when you do an overhaul. Without any special circumstance, it is not a smart idea to hire a third party company to come in and rebuild your site.
If you really want to improve your website visually, you can do it in a slow, part by part manner. Do not go on and change everything in one go. Work on one part of the site, after it’s done, go on to the next. This will be the best way to introduce a new design without losing much of the SEO work you have done in the past.
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