In creating a website, you are given the opportunity to give it a title and a description within the code. This is found at the header part of the coding and is called the Meta Tags. These appear in every page of a website. If used properly, this can really help optimization. However, a lot of people take the effects of these tags for granted and hence, don’t use them at all.
There are two main Meta Tags that you can use for your webpages. The first is the Meta Title Tag. It is the title of the entire page. This is used to describe the entire page in the shortest way possible. It can contain the actual name of the site or business then the slogan, or a quick description of what it is about. Ideally, your keyword should appear here in one way or another. It is important to place it here since this is the first thing that search engines will read in your site.
The next part is the Meta Description Tag. This is a more in-depth description of the entire page. Here you can explain a bit more about the products and services found on the current web page. This is another great opportunity for you to put in a keyword or two.
A lot of people neglect both these tags since they think it will not affect their sites that much. The fact of the matter is, there is an effect. And in a niche filled with competitors, every little bit helps in order to beat out the others in search engine rankings. This is why it is still important to take into account the use of Meta Tags.
Another common mistake related to Meta Tags is the use of the exact same title and description on every page of the website. Simply put, this will hurt your optimization a lot more than it will help you. If you are to use Meta Tags, make sure you go the whole nine yards and create unique titles and descriptions for each and every page of your website. In this way, they will not compete with each other.
Anchor Text Usage
The Anchor Text is the visible representation of a link. In other words, instead of seeing the actual URL of a link, users will see a word or phrase describing the link. This is used all over the internet and it's called an Anchor Text. In doing Link Building, you will most likely use this technique. However, there is a right way and a wrong way to do this; the latter being very common with a lot of beginners in the field of Search Engine Optimization.
The best example of a wrong usage of Anchor Text is to use “Click Me”. First and foremost, the average internet user will no longer be fooled by that tactic. Simply put, it’s been overdone. Next, it is always best to place your keyword as the Anchor Text. This gives the users an idea of what the link is all about and, it is a plus for search engines as well. It tells them that this URL is about the Anchor Text used. In all Link Building efforts, this must be taken into consideration. If not, those links will get a very low grade and thus be next to being useless.
There are two main Meta Tags that you can use for your webpages. The first is the Meta Title Tag. It is the title of the entire page. This is used to describe the entire page in the shortest way possible. It can contain the actual name of the site or business then the slogan, or a quick description of what it is about. Ideally, your keyword should appear here in one way or another. It is important to place it here since this is the first thing that search engines will read in your site.
The next part is the Meta Description Tag. This is a more in-depth description of the entire page. Here you can explain a bit more about the products and services found on the current web page. This is another great opportunity for you to put in a keyword or two.
A lot of people neglect both these tags since they think it will not affect their sites that much. The fact of the matter is, there is an effect. And in a niche filled with competitors, every little bit helps in order to beat out the others in search engine rankings. This is why it is still important to take into account the use of Meta Tags.
Another common mistake related to Meta Tags is the use of the exact same title and description on every page of the website. Simply put, this will hurt your optimization a lot more than it will help you. If you are to use Meta Tags, make sure you go the whole nine yards and create unique titles and descriptions for each and every page of your website. In this way, they will not compete with each other.
Anchor Text Usage
The Anchor Text is the visible representation of a link. In other words, instead of seeing the actual URL of a link, users will see a word or phrase describing the link. This is used all over the internet and it's called an Anchor Text. In doing Link Building, you will most likely use this technique. However, there is a right way and a wrong way to do this; the latter being very common with a lot of beginners in the field of Search Engine Optimization.
The best example of a wrong usage of Anchor Text is to use “Click Me”. First and foremost, the average internet user will no longer be fooled by that tactic. Simply put, it’s been overdone. Next, it is always best to place your keyword as the Anchor Text. This gives the users an idea of what the link is all about and, it is a plus for search engines as well. It tells them that this URL is about the Anchor Text used. In all Link Building efforts, this must be taken into consideration. If not, those links will get a very low grade and thus be next to being useless.
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