The Anchor Text is the visible representation of a link. In other words, instead of seeing the actual URL of a link, users will see a word or phrase describing the link. This is used all over the internet and it's called an Anchor Text. In doing Link Building, you will most likely use this technique. However, there is a right way and a wrong way to do this; the latter being very common with a lot of beginners in the field of Search Engine Optimization.
The best example of a wrong usage of Anchor Text is to use “Click Me”. First and foremost, the average internet user will no longer be fooled by that tactic. Simply put, it’s been overdone. Next, it is always best to place your keyword as the Anchor Text. This gives the users an idea of what the link is all about and, it is a plus for search engines as well. It tells them that this URL is about the Anchor Text used. In all Link Building efforts, this must be taken into consideration. If not, those links will get a very low grade and thus be next to being useless.
The best example of a wrong usage of Anchor Text is to use “Click Me”. First and foremost, the average internet user will no longer be fooled by that tactic. Simply put, it’s been overdone. Next, it is always best to place your keyword as the Anchor Text. This gives the users an idea of what the link is all about and, it is a plus for search engines as well. It tells them that this URL is about the Anchor Text used. In all Link Building efforts, this must be taken into consideration. If not, those links will get a very low grade and thus be next to being useless.
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